News Articles


3 QUESTIONS WITH DOUG OBERHELMAN, CATERPILLAR’S CEO

January 30, 2015

I asked Oberhelman about telematics and dealers, as well as how 2015 looks.
1. You have been reported as saying Cat dealers need to better monetize their access to machine data by offering asset-management services to machine owners and managers. What two or three things need to be in place at a dealership in order for an equipment manager to partner with them?A couple of things we need from dealers are, we need talent in place. I’m often reminded of the visits to Palo Alto our people do when they go to Silicon Valley and see how the people look, act and work. It’s completely different than our traditional Caterpillar family.

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ARA’s January Economic Member Survey indicates strong growth for 2015

February 2015

American Rental Association (ARA) equipment rental store owners and managers, as well as product suppliers to the industry, anticipate strong growth in 2015 after closing out a positive year in 2014.

In the January ARA Economic Survey, nearly 90 percent of those responding expect rental revenue to increase in 2015 over 2014, with more than 40 percent of respondents anticipating double-digit growth. Overall, more than 95 percent of survey respondents expect annual rental revenue to at least equal 2014 revenue.

This anticipated revenue growth means respondents are adding to their rental inventory to meet demand. Nearly 90 percent of survey respondents plan for equipment purchases to be equal to, or more than purchasing activity in 2014. More than 30 percent of respondents plan for double-digit growth in spending on new equipment.

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2015 EQUIPMENT RENTAL INDUSTRY FORECAST TO GROW 8.1%

January 19, 2015

The American Rental Association (ARA), through its ARA Rental Market Monitor subscription service, forecasts equipment rental industry total revenue growth of 8.1 percent in 2015, reaching $38.5 billion in the U.S.

The American Rental Association (ARA), through its ARA Rental Market Monitor subscription service, forecasts equipment rental industry total revenue growth of 8.1 percent in 2015, reaching $38.5 billion in the U.S. This total includes all three segments — construction/industrial, general tool and party and event.

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